SEO and digital marketing suite with AI assistants for keyword research, competitor analysis and audits.
Updated: July 2026
Semrush is a digital marketing suite centered on SEO, with modules for keyword research, technical site audits, backlink analysis and ranking tracking.
The AI assistants are mostly used to speed up tasks that used to take hours: generating an SEO-optimized content brief, summarizing a technical audit, or suggesting keyword opportunities competitors aren’t taking advantage of yet.
It’s a tool built for anyone who already has an active SEO strategy (agencies, marketing teams with budget) more than for someone just starting a site and looking for something simple.