The most widely used AI assistant among marketing teams for generating copy, articles and full campaigns while keeping brand tone.
Updated: July 2026
Jasper is one of the most established AI writing tools on the market, with a specific focus on marketing teams that need to generate content at scale without losing brand consistency.
Unlike a generic AI assistant, Jasper lets you define a “brand voice” that gets applied to everything it generates: emails, blog posts, ad copy, product descriptions. This makes it especially useful for agencies and teams managing several accounts or product lines at once.
It has a free trial and different paid plans depending on usage volume and team size. Worth it for anyone already producing marketing content at volume; it’s harder to justify if you just want to generate the occasional standalone piece of text.