Adobe's generative AI suite for creating images, video and content with safer commercial use.
Updated: July 2026
Adobe Firefly is Adobe’s bet on generative AI, built to plug directly into the tools designers already use: Photoshop, Illustrator, Express. Instead of generating an image on a separate site and importing it afterward, Firefly lives inside the normal workflow.
Its biggest differentiator for professional use is commercial indemnification: Adobe offers some legal coverage for content generated with Firefly and used commercially, which matters a lot to agencies and brands that need to minimize copyright risk. That coverage isn’t unlimited, though, and doesn’t cover every case (for example, if you combine the image with third-party logos or faces).
It has a free plan with limited monthly credits, and tiered paid plans that add more credits and access to Photoshop or video features depending on the level. It’s a solid option for anyone already paying for Creative Cloud who wants to add image generation without leaving the Adobe ecosystem.