The two AI writing tools most chosen by marketing teams, compared head to head.
Jasper and Copy.ai tend to show up together in any search for "best AI for marketing," and that's no coincidence: both target the same audience, but with a different approach.
The most widely used AI assistant among marketing teams for generating copy, articles and full campaigns while keeping brand tone.
AI workflows to automate copy generation across the whole marketing and sales funnel, not just standalone pieces of text.
Jasper is more polished for keeping a consistent "brand voice" across standalone pieces of text: emails, posts, product descriptions. Copy.ai leans more toward automating complete marketing and sales processes, with workflows that chain several steps together instead of generating one text at a time.
If you need on-brand text, one piece at a time, Jasper fits better. If you want to automate the entire process of generating copy for a full campaign, Copy.ai makes more sense. Both have free trials — testing both with a real use case costs little more than the time it takes to set up an account.